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April 19th, 2007

First, listen to the Pinkberry frozen yogurt theme song.
Created for the Los Angeles sensation of Pinkberry, this cheery, catchy, annoying, repetitive little ditty plays in all of Pinkberry’s stores, which is fine for those walking in and out for a minute — but borders on Chinese water torture for those who have to work there. But besides looking into the torture such a song might be for Pinkberry workers county-wide, I would rather spend my time over-analyzing the lyrics to their catchy tune…
…so all of us might get a glimpse into just what Pinkberry executives were going for.
Posted under Analyzing, Frozen Yogurt, Pinkberry, Theme Songs. | 7 Comments »
April 14th, 2007

A month long research project has finally reached the end.
That project, to scour the entire geographical location called Los Angeles, observe the fads currently being practiced by said Angelenos, then proclaim in writing here on this digital workspace said referenced fads that are shaping the cultural landscape of this great over-inflated, self-obsessed city of people. Wielding only my excellent sense of perception and a small pad of paper, I took to the streets and jumped right into the middle of the fadtastic melee.
The result? WFME’s Fad Watch ‘07.
Posted under Fad Watch '07, Fads, Gangs, Los Angeles, Non-Profit Organizations, Pinkberry. | 8 Comments »
March 14th, 2007
Guy #1: “Wouldn’t it be great if we brough an imaginary friend to lunch with us?”
Guy #2: “Sure, I guess.”
Guy #1: “No, really — think about it. We could totally ask the waitress for a high chair for our imaginary friend.”
Guy #2: “You mean, “our small” imaginary friend?”
Guy #1: “Well, it could be a dwarf.”
Guy #2: “Our imaginary dwarf restaurant pal?”
Guy #1: “Yeah, wouldn’t that be hilarious?”
Guy #2: “Freaky. Not hilarious.”
—
Guy: “Have you tasted this new PinkBerry frozen yogurt thing?”
Girl: “Is that the place that only has two kinds of yogurt?”
Guy: “Yeah. Regular and green tea.”
Girl: “Oh, yeah I tasted it. It sort of tasted like pee.”
Guy: “The regular or the green tea?”
Girl: “Yeah, I only tried the green tea kind.”
Guy: “Ohhhh. Well, the regular kind is good. It doesn’t taste like pee too much.”
—
Girl #1: “Global warming. Real or fake?”
Girl #2: “Good god, it must be real. It’s so hot today and it’s only March.”
Girl #1: “Well, I heard it’s gonna keep getting warmer, earlier each year.”
Girl #2: “Oh my god, total beach weather.”
Girl #2: “Seriously, I totally need a tan.”
Posted under Global Warming, Imaginary Dwarf Restaurant Pals, Overheard, Pinkberry. | 2 Comments »