Get ready for a rarity.
Because instead of writing today about a variety of subjects like the fact that I love change (money, not life altering moments), my prognosis on prognosises, about my super alter ago or how I plan on helping Whitney Houston get out of the hole she’s currently in, I would instead like to talk about my current experiences here in New York City promoting the book to change all books in the entire book landscape, The Lost Blogs.
I know. Yeah. Totally.
Yesterday was my first day in New York City after a red-eye into the big apple, and I began the day by doing a slew of radio interviews that aired live yesterday and were taped for airing this morning. (You can see a list of all the stations here). A lot of times when you do morning radio interviews, you simply give the station hotline a call a few minutes before the pre-arranged interview time but instead I swung out to a place called Launch Radio to do nine interviews over the course of a two hour period.
Way better than sitting in your sweatpants, on your bed, grasping your not-so-great cordless phone — Launch Radio set me up in an air-tight, hermetically-sealed studio with earphones and a high-quality and foam encased microphone (I like to give the visuals, FYI) and then the studio producers simply connected me up, one by one with the different radio stations. It’s always interesting to me to see what the different DJs gravitate to, and what they say is always very telling of the part of the country they’re in and the type of station they are as well. Like this confounding yet amusing exchange:
DJ: “So, any of your homies in the book?”
DJ: “Yeah, which of your homies are in the book!?”
Me: “Uh, homies?”
DJ: “Black dudes. What black people are in the book?”
Even more amusing, of course, was a particular DJ who decided to spend a good portion of time telling me about her quest to get the makers of Vienna Fingers cookies to add double the filling inbetween the cookie slats (while referencing my first book Consumer Joe).
Above all, though, doing that many interviews in one block really got my head into the right space — before long you find those “sound bytes” about the book and get pretty comfortable rattling off quick anecdotes about the book while getting “the funny” out as quickly as possible. In radio, you want that five minutes of time to be packed with as much as possible and be able to be quick on your feet.
Yesterday, after finishing the block of radio interviews, I swung by ESPN’s Cold Pizza for a live, on-camera interview. If you aren’t familiar with the show, it’s ESPN’s morning show (think The Today Show) and does focus on sports but also interviews celebrities, musicians and authors as well. That, of course, was a great experience too — despite having to pack as much conversation in as quickly as possible, the appearance helped get the word out about the book to a national audience which is always a really great thing.
Today, after a morning interview on KKND-FM’s The Morning Train Wreck I’ll be heading to a studio to do an interview for MSNBC (to air later today or this week, time TBD) and then finish up the day with a few more radio interviews, including one on the national ESPN radio program All Night. Then it’s back on a plane tomorrow and back to the bland L.A. skyline — which really does pale in comparison to what New York has to offer.
But I still love you L.A., so you know…don’t pout.