Just over a year ago, I sold my second book to Warner Books.
And now, just two weeks out from the official release of The Lost Blogs I find myself much more educated about the process of releasing a book than I was in the beginning, when I started this blog with the intent of tracking the process of a book from release and following it all the way through.
At least this time, with my OCD for having to post each day fully in effect, I don’t think that will be a problem.
There’s a lot that goes into getting a book published but there’s even more that goes into getting a book recognized. There’s hundreds of people behind the scenes of a publishing company working to advertise, market, publicize and sell a book — yet if an author were to sit back and hope for the publisher to do everything, their book would surely fail. For, just like in Hollywood — you can get yourself an agent, but unless you do the work and create the content, make a name for yourself, and align yourself with the right people…the agent can’t do a thing for you.
My book agent has an interesting little bit of advice for an author with an upcoming book. Six months before the release, an author should be spending at least a couple of hours a day trying to drum up interest and get the word out. Three months out, the author should be spending a good three-four hours a day plugging away. The month before a book comes out, an author’s life should pretty much be all about the book — drumming up interest from newspapers to small remote countries that you’ve never heard of in the South Pacific who eat nothing but coconut and seaweed.
And yes, that is pretty much going to be my plan.
That being said, with two weeks until the release of the book, I’m going to be ramping up things here at Words For My Enjoyment. In the coming weeks and during the initial weeks of the release, I’ll be coming up with unique ways to award copies of The Lost Blogs to readers… I’ll be keeping you abreast of the media and publicity surrounding the book… And I’ll be encouraging you to share the word with friends, family and co-workers who you think might enjoy the content of what some people in my family (my mom) are calling, “The most hilarious book to ever be released since the printing press was invented…and the most important book to be discovered since the Rosetta Stone.”
She’s a mom. What do you expect?
So if you know people who might be interested in the book, give them the 411. If you haven’t joined the Lost Blogs Mailing List, be sure to get on board so you don’t miss out on Mailing List Only giveaways. If you haven’t told your best-friend’s sister’s cousin’s husband, who happens to be the editor at a national magazine or television news channel, about the book — do it. If you already participated in the amazing Grass Roots campaign — go take a nap and give yourself a pat on the back.
Sure, The DaVinci Code was big and sold millions. But The Lost Blogs is heavier. And has Lincoln on the cover. I mean, c’mon! LINCOLN, people. What book, other than those other books that have Lincoln on the cover, HAS LINCOLN ON THE COVER?
I think you get me, and I think you get me good.